I own a very popular Funny Jokes site and in the past made money from it using AdSense. Unfortunately Google AdSense doesn’t like the racist jokes on the site and have blocked the domain from showing AdSense ads!

It’s a very sad fact that some of the most popular jokes SERPs are racist jokes SERPS like Black Jokes, White Jokes, etc… Before adding racist jokes as an SEO test (site had been running for years and never crossed my mind to add them) it was seeing around 3,000 visitors a day. After adding racist jokes it doubled the traffic to over 7,000 visitors a day and currently it’s regularly breaking 10,000 visitors a day!!!

The most popular page on the site is Black Jokes One Liners and is ranked number 2 in Google for the Black Jokes SERP. In May 2010 the site received 205,579 unique visitors (283,054 visits) .

Note: I lost 2-3 days worth of log data when the dedicated server ground to a halt when my 2010 Election site had over 100,000 visitors in one day (UK general election day) so had to upgrade to a better server and use a backup, so the above is around 20,000 visitors short of what it should have been.

From those visitors 49,522 came from search engines with the search Black Jokes! Second most popular SERP is White Jokes with 16,711 searches from search engines, followed by 15,170 visitors for Mexican Jokes. There’s plenty of non racist SERPs from the 44,391 different keyphrases used in May, but the bulk of the traffic is racist jokes SERPs.

As you can see it’s a very popular jokes website, but it’s not suitable for AdSense, even when AdSense was on the site it showed quite a lot of public service ads!

I tried Clicksor on this jokes site and enabled pop ups which almost competed with previous AdSense revenue for this site (was really spammy compared to AdSense and it was pop ups that made about 70% of the revenue), but I would see Trojan and malicious code warnings from Avast when the pop ups loaded and Google penalised the site** for this: in March 2010 traffic dropped to around 2,000 visitors a day, removed Clicksor from the site about a week later and a week or so after removing Clicksor the traffic not only recovered, but increased from the previous ~7,000 visitors a day to the current ~9,500 visitors a day. So can’t use Clicksor pop ups on this site (any site) because of the malicious code they are allowing their advertisers to show on their pop up ads and the AdSense like ads you get with Clicksor perform poorly!

** I could see from my logs that the site had been visited a lot of times from Google IPs which strongly suggests the site had had a manual Google review. Interestingly it wasn’t over one day, but weeks, presumably checking if the problems had been fixed and when they found the pop ups had been removed (which removed the malicious code that was loading) the site was reinstated in Google.

I also tried Bidvertiser and they are a bloody rip off! 105,276 impressions with Bidvertiser ads in a high CTR area of the page and I made a massive $3.26 from 16 clicks with a 0.02% CTR!!!!!!! I can not believe from over 100,000 impressions (which would have been around 100,000 visitors) only 16 clicked an ad, when with AdSense and Clicksor the CTR was over 2% with very poor ad to content matching (Clicksor in particular had awful ads, gambling etc…).

Despite being able to generate a lot of traffic to websites and make a fair amount of money from the traffic, I’m the first to admit I’m rubbish at FULLY monetising my traffic. Currently I’m not making a penny from the ~10,000 visitor a day to this joke site despite it being my highest traffic site currently.

So how the hell do I make money from this jokes website?

Any white supremacists out their looking for some ad space maybe :-)

David Law : apparent newbie to making money online :-)