Search Engine Optimization

I started this as a comment to an article at viperchill.com about WordPress SEO (something I know a lot about), but I tend to get very wordy so turned it into my own article. Also you’ll note the weird title for this article “Viperchill.com, SEO Nofollow PR Sculpting, RSS Feeds and Social Networking!” it kind of went all over the place

Viperchill.com Viral Marketing Website

One of my regular readers (Mark) made a comment on the article Making Money Online with a Funny Jokes Site? and referred to viperchill.com (which I’d not seen before). The sites by a young man (early twenties I think) that’s getting a lot of traffic, but unlike my network of sites (90%+ of my traffic is from Google and other major search engines) his traffic seems to be mostly from social networking sites (Facebook, Twitter) and lots of RSS feed subscribers and his search engine traffic is relatively low. See his recent months stats breakdown for one of his domains viperchill.com:

I create Search Engine Optimized WordPress Themes and include both the keywords meta tag and description meta tag in the WordPress themes mostly because customers expect them.

As an experienced SEO consultant I know meta tags today (2010) have little search engine value beyond blocking search engines from indexing pages, caching them etc…, the keywords meta tag for example is pretty much ignored by major search engines, Google in particular ignores the keywords meta tag completely.

That being said the description meta tag has some value because Google MAY use it as the description for a pages SERPs and though it won’t increase a pages rankings it might increase the number of clicks from a Google search if the description is written well.